Rock outsold by hip hop/R&B for the first time, but not on vinyl

Rock music was outsold last year by hip hop/R&B for the first time, according to year-end figures released by Nielsen.

Nielsen’s report says seven of the top ten-selling albums were hip hop/R&B, and that overall consumption of albums, songs, and streaming audio grew 12.5 percent. A big leap occurred in audio streaming, which jumped up 59 percent. A 72 percent increase in on-demand audio streaming helped push hip-hop/R&B to the front of the pack, the report says.

Listeners of vinyl were still buying rock albums, however. Per Pitchfork, Nielsen said vinyl sales reached an all-time Nielsen-era (1991-2017) high last year, led by wo albums from The Beatles. Here’s a look the top five vinyl sellers last year, according to Nielsen:

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1. The Beatles: Sgt. Pepper’s Lonely Hearts Club Band (72,000)
2. The Beatles: Abbey Road (66,00)
3. Guardians of the Galaxy: Awesome Mix Vol. 1
4. Ed Sheeran ÷ (62,000)
5. Amy Winehouse: Back to Black and Prince and the Revolution: Purple Rain (58,000)

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