Gene Simmons trying to trademark famous rock hand gesture

Rock fans all over the world have flashed the “devil horns” hand gesture that has been affiliated with the genre over the years, but Gene Simmons is trying to say it belongs to him.

Simmons filed a trademark application on June 9 for the gesture, saying he was the first to use it commercially in 1974 during KISS’s Hotter Than Hell tour. The case has been accepted by the U.S. Patent and Trademark Office and will be examined in three months.

It should be interesting to see what happens, especially considering the drawing that was attached to the application is also used in sign language to say “I Love You.” The actual “devil horns” gesture is a bit different.

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There’s all sorts of merchandising possibilities for Simmons if he wins, but whether or not metal fans really want to buy anything with “I Love You” on it is another matter.

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