Metallica The Face Of New Fashion Campaign

If masculinity is your thing, then I guess you can look no further then Metallica to fill the void. James Hetfield, Kirk Hammett, Robert Trujillo, and Lars Ulrich are teaming up with Italian luxury menswear brand Brioni to model their new line of tuxedos, suits, and sunglasses. Creative director Justin O’Shea said he wanted something more “rugged, masculine,” to launch the line.

You can see photos from the campaign here. The group black-and-white photo was said to be inspired by the cover for Queen’s “Bohemian Rhapsody” single.

Front page photo: By Kreepin Deth (Own work) [CC BY 3.0 (], via Wikimedia Commons

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