“Desert Trip” sells out in three hours, per Billboard

unspecifiedThe “Desert Trip” concert event featuring The Rolling Stones, Bob Dylan, Paul McCartney, Neil Young, Roger Waters, and The Who is an even bigger sales success than expected, according to a report from Billboard.

The event sold all of its tickets for both of its two weekends in less than three hours, the report says, and revenues were quite a bit higher than expected.

“Sources tell Billboard that both Desert Trip weekends — Oct. 9-11 and Oct. 16-18 — went clean in less than three hours each, resulting in a box office gross that will likely reach $150 million,” wrote Ray Waddell of Billboard. “That well exceeds initial Billboard estimates of a $100 million gross, as the overwhelming demand led organizers to increase the number of reserved seats available. In the end, there will be about 35,000 reserved seats, scaled at $1,599, $999 and $699; and 35,000 GA seats, priced at $399. The GA seats are priced the same as the Coachella Valley Music & Arts Festival, the highest-grossing festival in the world, also held on the Indio site and produced by Goldenvoice.”

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Interestingly enough, the report says that the cheapest tickets were the slowest to sell.

“The least expensive tickets — $199 daily passes — were the last to sell out, according to one insider,” Waddell wrote. “The source adds that Desert Trip demand could likely have supported two more weekends with this lineup.

The success of the ticket sales now leads to the question as to whether or not this will be just the first of many Desert Trips to come.

“Whether or not Desert Trip will become an annual event is unknown at this point, and AEG officials aren’t talking, but it is doubtful the firm will drop such a successful concept,” Waddell wrote.

2 comments to ““Desert Trip” sells out in three hours, per Billboard”
    • There’s so much to respect here. I would die if I was able to go backstage. I’d never get to ask any of the artists a question because I’d be overwhelmed with awe.

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