Watch: Kalle Mattson – “Avalanche”

kallematsonCanadian singer-songwriter Kalle Mattson has a history of creative music videos, and his latest one carries on that tradition.

In his new video for the song “Avalanche,” Mattson re-creates several of his favorite album covers in creative fashion, putting himself in place of the images that made those covers famous.

“I’ve had the video concept in my head for a long time actually,” Mattson told NPR. “I remember being 10 or 11 years old flipping through the Rolling Stone 500 Greatest Albums of All Time magazine and choosing what records to borrow out of my dad’s collection based on the covers alone. All of the albums we recreated are super important to me and the video sort of serves as a window into what has influenced me growing up, discovering music for the first time and then eventually writing songs.”

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Watch the video below:

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